Most adventuring parties as per D&D cliche, generally meet in the dirty old bar in town. I believe if you were to move the cantina into a more central spot of Veles. There would be more groups meeting up there, and even more chance of just regular RP between non-adventure seeking sorts, a hub for people to congregate. Preferably near the gate out of town.
Another idea might be to add a relaxation modifier to the place. A small boost to HP regen and perhaps even FP regen?